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Slow fashion

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A sustainable lifestyle.
Technically slow fashion is opposite to fast fashion.
But slow fashion is described as awareness and approach to fashion which is considers the processes, material and resources mainly focusing on the sustainability. It involves in better quality garments.

HOW IS SLOW FASHION IMPORTANT?

Did you know that more than 8000 chemicals are used to convert raw materials into fabrics and the amount of water wasted on it.
That’s insanely CRAZY!!!
All this impact mainly on environment.
Fast fashion is destroying the nature at rapid speed.
Hence there is ultimate need to switch to slow fashion.
Slow fashion mainly encourages the use of locally produced biodegradable fabrics which does not affect the environment.
Once you are done with the garment, eventually they can return to the ecosystem.

FAST FASHION V/S SLOW FASHION.
Fast fashion:

It describes when companies imitate styles and trends seen on the runways at fashion week and recreate them at lower price and quality to sell to the mass market.
Slow fashion:
It is the movement of designing, creating and buying garments for quality and longevity.
It focuses on slow productions, lower carbon footprints, zero waste and of course fair wages.

5 MAIN PRINCIPLES OF SLOW FASHION.
• QUALITY V/S QUANTITY.

Focus on the quality rather than quantity and invest in it, better investments last many seasons.

• VERSATILITY.
Choose items which will go for many occasions, seasons, outfits.

• FUNCTIONALITY AND FIT.
Search for stylish pieces that mainly fits your body and is in your comfortness.
• PERSONAL STYLE.
Make a choice of garment which reflects YOU and your confidence.

• REPURPOSE.
Get creative with your garments. A second life patch, alter or pass it on to someone special.

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