Interview
Sanyam Sharma : The OG Sharmaji ka Bada Beta
Content producers have been essential to the evolution of Indian humour ever since the creative age began. There are selective few creators out there that have mastered the alchemy of this community and produce unadulterated material. Few makers are mastering the charm of this community and providing the audience with the most unadulterated stuff. One of them is Sanyam Sharma, better known by his famous name “Sharma Ji ka Badda Beta,” who transforms the essence of real-life events into comedic moments. His outrageous and grandiose comedy content has consistently left audience in splits due to the high number of engagements. Watching his outrageous and spectacular comedy content has been a blast. He has come a long way in compelling comedy. Let us hear from the man himself.
When did you start generating content as a career?
Sanyam Sharma: In March 2020, I first started producing content. Sadly, the first video I made, which was about the Zomato guy, didn’t turn out as I imagined. I then began producing content in lockdown for three months, but I failed to reach the target engagement levels. Later, I created a haphazard video with the title “Crush Kaise pataye? ” and it gained a lot of followers nd ended up going viral! This gave my career something of a speed boost. That’s how I got my career boost.
What was your breakthrough moment when you realized you had a content creation aspect to your life?
Sanyam Sharma: When my reels went viral in June 2022, I had no idea what was happening and I had no idea if it would bring in money or not. I was unaware about what brand deals were, let alone anything else pertaining to content development. Unexpectedly, Hypp Agency called me one day and said they wanted to manage my account when I was still unaware of these things. Later, brand agreements began, and I gained popularity among both artists and viewers. I was clueless about what was happening as time went on I got the hold of everything.
3) What is the story behind the name ‘Sharmajikabaddabeta’?
Sanyam Sharma: My father’s friend used to refer to me as “Sharmajikabaddabeta.” I am the actual bada beta of Sharma Ji, so this is a story and the inspiration behind “Sharmajikabaddabeta.” Many people would ask my father, “What does your bada beta do?,” but the truth was that “bada beta” was doing nothing noteworthy until now, when we can describe it in a humorous filmy way, “Sharmaji ka bada beta brand ban Gaya hai.”
4) How did those in your immediate vicinity respond when you first started creating content?
Sanyam Sharma: It is considered that you are doing nothing if you are a content creator. Eventually, everyone around you will begin to think that way, but only the creator is aware of their specific actions. Initially, there were no responses from individuals around me, but now they watch my videos and recommend them to others they think can relate!
5) What other passion do you have outside creating content that you would love to pursue?
Sanyam Sharma: Writing poems and short stories is my passion. I worked in theatre for five years as an actor before switching to content creation. I enjoy actively organising seminars in my leisure time, along with reading some Hindi literature.
6) What difficulties did you encounter on your journey?
Sanyam Sharma: If this statement is accurate, there were no substantial problems that come to mind; rather, I had the most difficulty figuring out how to beat the algorithm!
7) We’ve discovered that you enjoy travelling as well. What destinations are the most intriguing that you could visit at any time?
Sanyam Sharma: Yes, I did started travelling a lot last year. I find content through acting as an observer. CONTENT IS STILL KING AT THE END OF THE DAY!
I would love to visit Kashmir again in the winter to witness the snowfall and breathtaking views of the valleys, lovely lakes, and natural scenery that inspires us to fall in love with the outdoors because, in my opinion, it is the most beautiful destination.
8) What characteristics do you possess that make your dad his favourite child?
Sanyam Sharma: They don’t believe I’m all that favourite according to him. If you grow up in a middle class home, everyone will finds you charm of the eye if you do well in school. I’m incredibly committed and determined, it’s the only thing that comes to mind.
9)Along with comedy, we have learned that you are also a poet. What inspired you to start writing your thoughts?
Every time I did theatre, we had to read literature, and at the end of the day, that’s the way we evolve as an artist.
By 2019, after finishing college, at noon, I used to write poems. Vinod Kumar Shukla, Nirmal Verma, Premchand I was fond of all of them. I read them and through these different windows of thought I got the perspectives to write and since then I started penning down my thoughts in the form of poetry.
10) How did you come up with “Single Launda Samiti” and why?
Sanyam Sharma: The first episode of “Single Launda Samiti” aired in 2019. The desire for singles to express themselves through brand new content was the idea. I just made a couple reels about it with that in mind, and people started to connect with it and like it. That is how it began!
11) What final message would you like to convey to your supporters and well-wishers?
Sanyam Sharma: If you want to create content, all you need to do is be conscious of your surroundings, keep an eye on everything, and watch. You need also be coherent, take care of yourself, and be appreciative. “BE GOOD AND GOOD WILL COME.
Check out his best of the best comedy reels
https://instagram.com/sharmajikabaddabeta?igshid=YmMyMTA2M2Y=
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If you watch reels all day we are sure you have once in your scrolling journey came across Rajesh Yadav and if you binge-watch OTT content every day and Campus Diaries is your favourite show then you must be friendly with Sandy! Paradox gets candid and stocks up the inspo from none other than Rajesh Yadav!
1) When did you begin creating material professionally? Was there ever a spontaneous notion or incident that altered your perception of content creation as a profession?
Rajesh Yadav: In December 2015 I started making content, and by God’s grace, my first video drew a big audience. My second video later went viral, making the characters well-known. As my first video went viral, I was motivated to work even harder on my content creation and no longer had to worry about making this my career.
2) Were there any other role models you admired before beginning your journey?
Who motivated you to keep going?
Rajesh Yadav: I liked watching TVF and AIB’s funny and caustic videos before I started working in this field. After seeing their work, I became a fan and started making videos.
3) When did your life change for the better?
Rajesh Yadav: Creating my first video marked a turning moment in my life because I had never before considered a career in the arts or as a content developer. Although I didn’t have much experience in this sector while I was in college. I joined a theatre organization because I had some free time, and I worked there on the weekends.
4) How did you find acting as Sandy in the Campus diaries?
Rajesh Yadav: Sandy from Campus Diaries was my first role in a web series. Due to his many varied characteristics, including the fact that he begins as a friend and ends up as a villain, Sandy is an extremely distinctive character. I had never portrayed a somewhat pessimistic role before. For the first time, I had the opportunity to participate in something brand-new; perhaps the second season will have even more surprises.
5) Whoever would you like to work with if you had the chance to work with any artist in the world, and why?
Rajesh Yadav: Shahrukh Khan is the person I would choose to collaborate with if given the chance. Shahrukh Khan is someone we have all admired and been inspired by since we were young kids, no matter where he is today. I’ve wanted to meet Shahrukh Khan since I was a young child, and if I ever had the chance to work with anyone I wish, Shahrukh Khan would be my first choice.
6) What difficulties did you face at the beginning of your journey?
Rajesh Yadav: The major obstacle I had to overcome at the beginning of my adventure was learning how to produce original and creative videos for the audience. My goal was to come up with concepts that I might potentially employ in novel ways over the long term rather than to produce something that couldn’t be used in the future. Thankfully, I had only encountered these challenges in my first video.
7) Your thoughts? Is that your greatest success to date?
Rajesh Yadav: Any success I may have feels enormous to me as a regular person who enjoys watching superstars and I always had fantasies about meeting them. Nevertheless, now that I’ve recently collaborated with Nawazuddin Siddiqui, communicating and working with them. It is an accomplishment. After following him in college and attempting to meet him, it’s an enormous accomplishment for me to be able to communicate and work with superstars.
8) What is your greatest professional goal?
Rajesh Yadav: We are all aware that every one of us has different goals. My current objective is to play the main character in a movie or web series so that I may discover my talent and exhibit it to others. This is my current objective, and after I reach it, I’ll think about pursuing some more challenging objectives.
9) How have you found performing and writing for MensXP? It is a truly new platform that requires robust connectivity in order to function.
Rajesh Yadav : Four years of working with MensXP has been a wonderful experience. You can work there with complete creative freedom whether you’re writing or acting. It’s critical that you are given the freedom to complete your task on your schedule without interruption. As a result of the drastically different environment you find yourself in, the genre is quite varied and contains humor.
10) What is the final message you would like to convey to your supporters and well-wishers?
Rajesh Yadav: I can only advise my well-wishers to take care of themselves. In this society when everyone is scrambling for something, we all neglect to take care of our physical and mental health. Sometimes we continue to put our physical health first while ignoring our mental health. I, therefore, urge every one of my well-wishers to take care of both themselves and others around them.
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Anuj Saini a pre-dominant face of advertising industry is ruling the Indian entertainment industry. Recently he was seen in Gandhi Godse Ek Yudha as character of Naren . He also featured alongside actresses like Jacqueline Fernandez in Mere Angne Mein and Dhvani Bhanushali in Vaaste. he is also seen in many advertisements which includes KFC, Sprite, Nivea, Cadbury,Tata and other known brands.
When did you start your career as an actor?
Anuj Saini: After graduating with a degree in civil engineering, I moved to Mumbai and began my acting career there in 2017.
How has your experience been in the advertising industry? You have been their favourite face for years.
Anuj Saini: Advertising is quite competitive; for a single ad, about 5000 candidates audition, but only one girl and one male are chosen. I’ve spent 6 to 8 hours working on a clothing advertisement set, and I love it. Once we start producing advertising, it’s wonderful, and I get to enjoy creating television commercials.
Just keep trying, improving, and being patient are key characteristics in this field.
What was your first show and how was your first experience working in that show?
Anuj Saini: It was a music video for the song VAASTE that I appeared in. That was my very first acting experience, and it was a great one. The great Rajkumar Santoshi sir’s Gandhi Vs. Godse, my debut movie, will be released in theatres across India next month
As acting is not a cup of tea for everyone! How did you know that you can do it as an actor?
Anuj Saini: It takes months of preparation for a three-hour test (a movie), and acting is a 24-hour career where you have to get better every day with no turning back.
There were so many superstars back in the days so who inspired you the most to become an actor?
Anuj Saini: The actors who most inspired me to pursue acting were Shah Rukh Khan, Nawazuddin Siddiqui, and Sushant Singh Rajput. Due to their consistency in remaining where they are and doing their best up to this point, we are all aware that these people didn’t got support from others in the industry.
Which achievement means a lot to you and is there any other achievement you look forward to achieving?
Anuj Saini: It meant a lot to me when I was chosen for my first feature film, which will be released in January, because I had no familiarity and many talented people chose me for the role. This is a huge accomplishment for me And I have a lot of accomplishments I want to get to.
You have met many different personalities from different fields. Who was most inspiring and why?
Anuj Saini: Anuja Patil, a former player for India, influenced me greatly with her personality . She changed the outlook of way of communicating with others. She is incredibly generous.
What do you want to share that many people don’t know about you?
Anuj Saini: Although I’m a big introvert and am really shy in real life, there is a switch that allows me to be completely different in front of the camera.
What message would you like to give to upcoming actors who follow you?
Anuj Saini: Keep working and hustling. Bombay is a city where one phone call has the power to completely alter your journey, but it will take time for that call to reach you. Until then, stay positive, put in a lot of effort, and don’t give up.
Lastly, what is one message that you want to give to your followers and well-wishers?
Please continue to support me; I’ll do everything in my ability to make you all smile.
AAP HAI TO HUM HAI!!