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Impact of media on society: The two sides of the story.

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When I ask a question to people about why they use social media? The common answer people give is that they have access to interact with their friends and other people. Its important to understand impact of media on society.

Technology bought remarkable changes in human life, they increased communication between people, they found organ donors, and they spread news faster and many more. This technology bought meaningful and positive changes to human life. Nevertheless, we are unaware of the flip side of the coin. Its important to understand impacts of media on the society.

Many people think that Facebook is just a place to see their friend or YouTube is just a source to see videos around the world. What we don’t realise is they are competing for our attention. How it is possible? Let us dig down deeper into it.

Large tech companies like Facebook, Google, Tiktok, Instagram, Pinterest have a business model to engage people onto their screens, to get people’s attention as much as possible and making money simultaneously within that span of time. All that we think is free on the internet is not in reality, they are paid by advertisers. The advertisers pay these companies in exchange to show their advertisement. 

If internet wasn’t a free source, the engagement rate towards it would drop down drastically. As we, don’t pay for the product we have become the product. Where the tech companies are the sellers, advertisers are the customers and the product being sold is our attention.

Every business thinks that if they place an advertisement they will reach their goal of success early. In order to reach the success in that particular business they need to have great prediction and lot of data.

The tech companies whose business model is to make sure the advertisers are successful in that business track your data, all the clicks you have made, all the likes, screen time, almost everything is tracked and monitored. They know everything thing about us whether we are lonely or happy. They even know our personality type.

There are lot of techies in Silicon Valley learnt to use all the knowledge about human psychology that persuades people. They build that into technology. This is persuasive technology, A design technique that can modify someone’s behaviour. Instagram has infinite scrolling feature that persuades people to keep on scrolling until they find something interesting.

Another feature very commonly used is refreshing. You pull your screen down and there will new feed on the top. So the infinite scrolling and refresh feature gives you a reward at a regular basis. When you scroll down there is something new on the screen that looks interesting for you which release dopamine into your body, to get back the dopamine hit you have to keep on scrolling. Now this action of pulling down the screen and scrolling becomes an unconscious habit. This in psychology is positive intermittent reinforcement.

We have surrounded our lives with perceived sense of perfection, we get short-term rewards of dopamine hit through likes, thumbs up, comment etc,. We get a fake popularity that we consider as real. These short-term rewards force us to fall into the loop to do something new to get that reward again. Technology is not only controlling our attention but technologies like social media have changed psychology of kid’s as well as teenagers; they have lost their self-worth through this fake reality. Today’s young generation is more anxious and more depressed.

Processing power has advanced quadrillion times since 1960s but our human brain has not evolved and fundamentally, it would never change. We all think the same that Artificial intelligence will be the destructor of humans in far future. What we need to understand is Artificial intelligence is running our world right now.

The big tech companies have tons and tons of computers stored in a massive room that runs all algorithms from simple task to complex task. However, Artificial intelligence isn’t the problem, it is just like a machine with a define task to do and it learns by performing different experiments to reach the task and gets slightly better every single day.

Famous basketball player Kyrie Irving believed that earth is flat, later when he apologized he blamed to YouTube’s rabbit hole. Basically Kyrie Irving fell into the trap of YouTube recommendation, YouTube’s A.I used recommendation feature to engage Kyrie onto his screen by displaying all the videos that were promoting the flat-earth conspiracy theory, its like the YouTube finds the nearest rabbit hole to dig down deeper and deeper.What we listen or watch on youtube or internet we believe it to be true such is the impact of media on society,

Finally, Kyrie was convinced that the earth is flat because all the videos he was watching sound true to him. When he apologized for believing that earth is flat, few student were interviewed saying “the round-earth people got Kyrie”. The algorithm is getting smarter exponentially today people are convinced by the flat earth theory tomorrow there would be new conspiracy theory that people will believe into.

There is lot of fake news spreading faster than real news; It has increased polarization among people, nations are dividing themselves. Internet has become as market place, a market place where human futures are being sold, a market place where you are just a zombie who look at the screen for a long time. This is undermining democracy, if this goes on for years we won’t survive.

People often say that technology has ruined the world but this isn’t true. It is simultaneous utopia and dystopia, you can call anyone from any corner of the world, and on the flipside, your calls could be tracked to use it against you.

Social media was built to spread love amongst people but the business model of different business. Also,their financial incentives have ruin the fabric of healthy society, and there is no financial reason for the tech companies to change their services. There is no law on the tech companies to regulate data and to use is ethically

We need to admit these bad outcomes of technology are because of our work. We can demand the tech companies to built this humanely and not like an attention extraction source. The very fabric of healthy society depends on getting off the corrosive business model. Its the need of time to use social media to make an impact of media in the society than to pull others down.

if we have built something we have a moral responsibility to change it and make it ethically possible. Impact of media on society is both positive and negative. Its our duty to use it wisely.

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Mia Lakra: An Orphic Personality who won hearts!

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mia lakra

Mia Lakra

Mia Lakra is an Indian super Model, entrepreneur, television personality and actor. We all know Mia from Splitsvilla. She made her first appearance into the television from the prominent show Splitsvilla. She was seen in the season 8 initially. During the season she was bestowed for the best Stylish Youth Girl of Splitsvilla. Postliminary, she aroused as a wild card entry into the Splitsvilla again in season 9. She was likewise part of copious T.V channels like – MTV, Channel V, Big Magic and NDTV profit.

More about Mia

Mia completed her graduation in B.A. Hons. Journalism and post-graduation in English journalism from Indian institute of mass communication, new Delhi. She was born on 25 September 1992 in Delhi. Promptly, she started her career in the modelling when she entered in college. Talking more about Mia she retains scintillating acting skills too. She is fitness aficionado and also, she loves dancing, listening to songs/melodies, and scrutinizing new places.

Mia lakra used to own ‘MMS’ I.e., MiaMeeStreet clothing line under which she is soon coming up with affordable unisex shirt & t- shirt in the market; which everyone can buy it and flaunt it because that would be Mia Lakra’s own brand. Simultaneously she has her own grooming institute by the name of ‘TML’ again which stands for “The Mia Lakra” which the fans have given her the name during the show.

Recently we had an interview with Mia lakra where we had few interactive QNA and fascinating entertaining activity. In this degree, here is frame to peek into it.

Q. You are a multitalented personality, you did journalism and then stepped into model career, later featured in splits villa. So, what was your journey like?

Mia: “I wanted to tell you, if its possible don’t leave your education and qualification in between, that’s most important part of life. Well, I completed my graduation and post-graduation too. But simultaneously I was following my passion too. Giving auditions, doing research on this and practising to get better. That’s how I been through this and now I am with you people as Mia lakra.”

Q. What challenges you faced while stepping into modelling and how did you overcome it?

Mia: “Basically I come from family where I was thought always be confident and never give up. So that’s how I overcome the challenges mainly, by being confident. I have faced criticism and been judged over things on every step as of now, but I was focused on my goal and used to ignore these things. Being focused is the thing that can help you, if not then there are many people and things to distract you. Just be mentally strong you will get everything you wanted.”

Q. What were your plans and the mindset after splits-villa and the future plans?

Mia: “I wanted to do somethings that belongs to me. So started investing on myself, because when we invest on yourself, we get the desired output from it. I started grooming institute, guiding people and training them. I have a store of unisex t-shirts and few more things and it known as MiaMeeStreet. I been in few realities shows too after that my main moto was to be financially independent and I am working on it.”

Q. How you plan your day, how you decide which outfit to wear- on this day and that will look good on me?  

Mia: “Actually I don’t plan particularly about that, as because there are many plans at various location so its bit difficult. Just I keep in mind I want to reach on time. Talking about outfits I don’t keep up often with new trends and fashions. I just my focus is to choose the proper outfit that suits me, that makes me look beautiful and will enhance my personality in some way. It depends on us how we carry that thing and how can we make it look more fashionable it doesn’t matter its branded or not.”

Q. How the splits villa played an important part in your life and what changed you observed into yourself?

Mia: “Talking truly, there was a drastic change in my life. It was like turning a from normal person into someone like people, family and society admires you and they love, respect you. At that time, I was feeling very happy and blessedly. I always try to keep my attitude-image proper as because I don’t want to make my loved ones, family, friends to feel low at some point because of me, actually that’s my responsibility too. My moto will be always to make them feel proud at every event and every step of life.”

Q. What are your current or upcoming projects as of now, please can you give some light on that?

Mia: “I am focusing on personality development and grooming these days. I am guiding and teaching people about grooming and personality development as a freelancer. Simultaneously I am part of the pageants too, as jury- I need to focus on the participants and their grooming and everything about them. I am also coming up with few more unisex T-Shirts soon.”

Q. What exactly the modelling takes? Whether it’s about look, grooming or something else. What is modelling according to you?

Mia: “Talking truly the looks matter till an extent, there are variety of modelling the definitions of looks and requirements changes. Modelling is all about the way you carry yourself and how confident you are. Apart from modelling carrying yourself and being confident is essential in day-to-day life.”

Q. What are your interests apart from modelling and this industry?

Mia: “I am very fond of travelling, I love to travel. I like to meet and interact with different people and places, knowing about them, their culture and everything. I like doing shopping too. Apart from this just be the person you are. Always be down to earth as because no one remembers you by our holding or things they remember you by nature and how you treat them. Your attitude and nature will decide who you are. To add more on this always love yourself and enjoy the things you do.”

Q. Was there any part in life that was very depressing and how did you overcome it?

Mia: “frankly speaking after losing my father, I was pretty low and emotional, mentally disturbed after that incident. Had some personal problem too during the lockdown with my relation. But later the I cut off that part out of my, it was hard for me to go through that situation and there was lockdown so there were only few people to talk and support me emotionally that time. Now things are better, I am happy – yesterday’s pain made me stronger today to deal with any upcoming situation in life.”

Q. Who is your role model in your life?

Mia: “I really love and look up Priyanka Chopra and Deepika. They have struggled a lot to reach the position they are on. They are my inspiration and they motivate me at every frame of my life. Of course, my sisters, brothers and my family are my factor of motivation in life, they support me at every step.

Q. One advice given by someone to you, that is very close to your heart?

Mia: “My sister gave me advice, she says always be patient in your life, as because I am impatient person, I get excited and feel low quickly over many things. My family thought me whatever you do in your life, always be patient, humble and respect other people. If you spread love surely love will shower on you. Always try to be independent in your life” 

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Bollywood actresses can definitely be friends. Here’s the proof

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We all have heard about cat fights specially when it comes to two actresses working together and sometimes even being in the same room but you will find little about how two bollywood actresses can be friends and sometimes even best friends. Shouldn’t be a shocker but here we go!

Dia Mirza and Aditi Rao Hydari and Diana Penty: The bollywood actresses hit jodi!

These three bollywood actresses share a tight bond of love, respect and craziness for each other and why won’t they! In the show ‘Cheers to that!’ by Janice Sequeira, these three seemed to have a very strong bond. And there is no second thoughts about it. While Mirza and Aditi each other from childhood, they met the cocktail star at an event and these three are unbreakable since then. It is a very rare sight. Dia mirza who had an intimate wedding with beau Vaibhav Rekhi invited few close ones and one of which was Aditi Rao Hydari and do we have to say anything more!

Dia Mirza with Diana Penty
Aditi and Diana Penty

Kareena Kapoor Khan and Malaika Arora

They are often spotted in parties, gyms and events together as if they are a team so much so that when one went missing, the other one feels incomplete and that’s what we call a tight bond. They are true bffs of bollywood where most are defaming each other. Both of them share a beautiful bond with each other’s sisters. Karisma Kapoor, Malaika and Amrita Arora and Kareena Kapoor Khan, all these four share a very strong bond and some even say they are the “Original Veeres” and we only hope that their love for each other grows.

Jacqueline Fernandes and Sonam Kapoor

You can always find them laughing at inside jokes, passing each other compliments and never letting each other down. Jacqueline and Sonam have always seen uplifting each other and proved that women support women. The kick actress always showers praises for her bff and calls her a true inspiration. When most friendships doesn’t last a year, they are strong since 2013. Jacqueline also said that Sonam is her fashion guru and she sticks to her advice when it comes to fashion. It seems to be very clear that Jacky has found a true supporter in Sonam.

Sonam and Jacqueline having fun!
Posing for the red carpet

Katrina Kaif and Anushka Sharma one of the favourite bollywood actresses duo!

When they say two leading actress can’t be friends, these two names prove the notion wrong. These two gorgeous women met at the sets of Jab tak hai jaan and has been friends since and their friendship grew on the sets of Zero. They also appeared on Koffee with Karan together and share a very pure bond. Kaif even attended Anushka’s wedding reception and posed for a decent picture. These two also share many beautiful pictures of each other. While promoting Zero, Anushka Sharma shared a picture, featuring Katrina and wrote: “Love this girl.”

Anuskha Sharma posted this on her Instagram
  1. Alia Bhatt and Deepika Padukone
    New besties of Bollytown, Deepika and Alia seem to have a fun time together. Deepika Padukone and Alia Bhatt are often seen together. First at a Coldplay concert and very recently at Deepika Padukone’s birthday bash! These two leading ladies appeared on Koffee with Karan and talked about what they called it “the elephant in the room” Ranbir Kapoor. How both of them have one man in common. They further discussed how chill Ranveer and Ranbir are together and it seems all’s very well amongst these four.
Alia and Deepika on Koffee with Karan

Sonali Bendra and Sussanne Khan

Through thick and thin, that’s exactly how we will describe their friendship. They are the true examples of what a good friend should be like. This twenty years of friendship can only be seen in films but they brought it to the real life! Sonali has always showed her love towards Sussanne and said how important her friends are in her life and how they were a ray of hope when she was undergoing treatments for cancer and we so hope that each and every friendship is like theirs- true and pure.

Sonali and Sussanne

We hope Bollywood who has witnessed tremendous cat fights gets to see even more bollywood actresses friendship that lasts forever.

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