When I ask a question to people about why they use social media? The common answer people give is that they have access to interact with their friends and other people. Technology bought remarkable changes in human life, they increased communication between people, they found organ donors, and they spread news faster and many more. This technology bought meaningful and positive changes to human life. Nevertheless, we are unaware of the flip side of the coin.
Many people think that Facebook is just a place to see their friend or YouTube is just a source to see videos around the world. What we don’t realise is they are competing for our attention. How it is possible? Let us dig down deeper into it.
Large tech companies like Facebook, Google, Tiktok, Instagram, Pinterest have a business model to engage people onto their screens, to get people’s attention as much as possible and making money simultaneously within that span of time. All that we think is free on the internet is not in reality, they are paid by advertisers. The advertisers pay these companies in exchange to show their advertisement.
If internet wasn’t a free source, the engagement rate towards it would drop down drastically. As we, don’t pay for the product we have become the product. Where the tech companies are the sellers, advertisers are the customers and the product being sold is our attention.
Every business thinks that if they place an advertisement they will reach their goal of success early. In order to reach the success in that particular business they need to have great prediction and lot of data.
The tech companies whose business model is to make sure the advertisers are successful in that business track your data, all the clicks you have made, all the likes, screen time, almost everything is tracked and monitored. They know everything thing about us whether we are lonely or happy. They even know our personality type.
There are lot of techies in Silicon Valley learnt to use all the knowledge about human psychology that persuades people and build that into technology. This is persuasive technology, A design technique that can modify someone’s behaviour. Instagram has infinite scrolling feature that persuades people to keep on scrolling until they find something interesting.
Another feature very commonly used is refreshing. You pull your screen down and there will new feed on the top. So the infinite scrolling and refresh feature gives you a reward at a regular basis, when you scroll down there is something new on the screen that looks interesting for you which release dopamine into your body, to get back the dopamine hit you have to keep on scrolling. Now this action of pulling down the screen and scrolling becomes an unconscious habit. This in psychology is positive intermittent reinforcement.
We have surrounded our lives with perceived sense of perfection, we get short-term rewards of dopamine hit through likes, thumbs up, comment etc,. We get a fake popularity that we consider as real. These short-term rewards force us to fall into the loop to do something new to get that reward again. Technology is not only controlling our attention but technologies like social media have changed psychology of kid’s as well as teenagers; they have lost their self-worth through this fake reality. Today’s young generation is more anxious and more depressed.
Processing power has advanced quadrillion times since 1960s but our human brain has not evolved and fundamentally, it would never change. We all think the same that Artificial intelligence will be the destructor of humans in far future, what we need to understand is Artificial intelligence is running our world right now.
The big tech companies have tons and tons of computers stored in a massive room that runs all algorithms from simple task to complex task. However, Artificial intelligence isn’t the problem, it is just like a machine with a define task to do and it learns by performing different experiments to reach the task and gets slightly better every single day.
Famous basketball player Kyrie Irving believed that earth is flat, later when he apologized he blamed to YouTube’s rabbit hole. Basically Kyrie Irving fell into the trap of YouTube recommendation, YouTube’s A.I used recommendation feature to engage Kyrie onto his screen by displaying all the videos that were promoting the flat-earth conspiracy theory, its like the YouTube finds the nearest rabbit hole to dig down deeper and deeper.
Finally, Kyrie was convinced that the earth is flat because all the videos he was watching sound true to him. When he apologized for believing that earth is flat, few student were interviewed saying “the round-earth people got Kyrie”. The algorithm is getting smarter exponentially today people are convinced by the flat earth theory tomorrow there would be new conspiracy theory that people will believe into.
There is lot of fake news spreading faster than real news; It has increased polarization among people, nations are dividing themselves. Internet has become as market place, a market place where human futures are being sold, a market place where you are just a zombie who look at the screen for a long time. This is undermining democracy, if this goes on for years we won’t survive.
People often say that technology has ruined the world but this isn’t true. It is simultaneous utopia and dystopia, you can call anyone from any corner of the world, and on the flipside, your calls could be tracked to use it against you.
Social media was built to spread love amongst people but the business model of different business and their financial incentives have ruin the fabric of healthy society, and there is no financial reason for the tech companies to change their services. There is no law on the tech companies to regulate data and to use is ethically
We need to admit these bad outcomes of technology are because of our work. We can demand the tech companies to built this humanely and not like an attention extraction source. The very fabric of healthy society depends on getting off the corrosive business model.
if we have built something we have a moral responsibility to change it and make it ethically possible.
EDUCATIONAL CRITICS OF TODAY.
For more than a year, we’ve been dwelling around uncharted waters of COVID situation overall the World. 5 years ago, every interviewer who asked the question to the applicant that where do you see yourself after 5 years, might’ve got wrong answers. Previous year was all about how expectations lead to destruction and constant subsiding of plans.
We agree that to take up the reins of all the people was surely a tough task for the government and it’s representatives. We’ve been ferocious for the past time and faced mishaps like the thunder but it’s miserable to see the same situation prevailing again due to carelessness of people and lack of self awareness. If you think you can hide from a virus and get off with it, you are digging your own grave.
We see ‘morons’ of two kinds in this scenario; the ones who have experienced many covid cases in their family and have gotten very nonchalant about taking care and other ones who fortunately didn’t get their family members hospitalised due to covid but may be are waiting for that thing to happen.
Let’s assume there’s no such thing like the coronavirus, it’s just a made up mind-set. But things like Viral infection, respiratory problems, dengue, or infectious diseases etc,. They are prevalent right? Why don’t we take care of ourselves in a way to be safeguarded from mere infectious diseases? I understand, sometimes happenings are unintentional, but why are our actions on them not rational? We are suffering due to irresponsible citizens of our society, and individuals are suffering due to their own actions.
Moving further, in India I’ve never seen a single decision or announcement that didn’t have any arguments. Every decision or announcement ever made had a war of words but a few days ago the decision of not conducting or postponing exams had a very smooth flow throughout multimedia. A silent proclamation thanking the government and saying, “this is all that we wanted.”
Behind this decision there are various types of students ranging from those who were studying all day long for boards to those who didn’t get enough equipment to study. Here again fall two types of the students’ i.e Rich and poor or those with equipment but no willingness to study and other types without equipment but willingness to study.
The decision announced by the Education ministry was amazement. A treat for those who didn’t bother about studying and on the flip side a disappointment for those students who struggled hard to get through formulas and concepts and solved huge question sets. Everyone has different perceptions towards this but the thing that still surprises me is no one is against this decision. Why?
A huge group of people countrywide blames the education system for relevant reasons. In the beginning of 2020, we got the wind of the implementation of new Education policy that ignited glimmers of hope in us but, it has gotten behind the bars for a long time amidst COVID situations.
Lesson 101, Remember- DO NOT BLAME EDUCATION SYSTEM BECAUSE YOU CANNOT SCORE ENOUGH.
I am not making any conclusions about which type of education system is right or wrong but mental ageism is pervasive in our society. Mainly dogmatism, when one group says, “Present education system is bad” with their own reasons, another group with blindfolded eyes, agrees with them with their set of beliefs and this is how we see dogmatism settles its roots.
If the education system is bad, what stops you from studying/ doing what you love? What pulls you back to prove yourself? Why are we all dependent on the government to announce their decisions that are unacceptable at first place but we all follow it like blind herd of sheep?
Lesson 102, Remember- WE ARE GOVERNED BY THE TYPE OF GOVERNMENT WE DESERVE.
If I unite the world’s voice together, the truth is unless and until Coronavirus doesn’t get diminished completely, there would be no stability in the education sector or any other. In such circumstances, our foremost duty is to educate us by ourselves. COVID has indulged us much into how to make use of technology, gadgets, and how to make precise use of the internet. Problem is our inability to use it. And that inability is different at every level.
Lesson 103, Remember- BE THE MASTER OF THE CHANGE NOT A VICTIM OF THE CHANGE.
Regardless of COVID, if we take a deeper look and compare all the students countrywide, not everyone has a smartphone or proper guidance. I preach to the student protestors who had the banners stating “Shiksha online toh Pariksha offline kyu?” When you’ve a relevant question, you must also have an answer to it. If exams are supposed to be conducted online without cheating why don’t we build certain websites for that? You cheat once or twice but…. Lesson 104, Remember- A CHEAT ALWAYS REMAINS A CHEATER.
If the health of students is a major concern for the government, why don’t they settle new ways of conducting fair exams? Are we gonna have the same uncertainties in the education sector for the future? It’s not only the government who could do that but any intellectual person.
Such a huge pandemic that lasts for more than a year would leave back it’s impact for more than two times of it’s suffering.
Lesson 105, Remember- AWAKE AND REALISE, OR STAY BLINDFOLDED AND PERISH AS THIS IS THE RACE OF SURVIVAL OF FITTEST.
BEST AMERICAN SITCOMS
Agree or not, American sitcoms are the best. It includes all emotions nicely cooked and well served with a bit of sarcasm and a pinch of reality check. All the shows are loved by the people and watching them will also make you to love them as content speaks! To be correct, most of the best content from the American sitcoms were brought in during the 80s and the 90s and therefore, most of the content in our list is from the 80s and the 90s.
1. FRIENDS :
Talking about popularity, I need not prove it about this show. Everyone knows that this has to be the number one American sitcoms of all time because hype and craziness tells it all. The life of 6 friends tangled in between life, love, work and comedy. Their story started from 1994 and continued till 2004. The end of this show has still not dropped any fan following nor decreased the views. In fact, it has grown much more during the lockdown. HBO max claims to shoot a reunion of friends this month, which they had been postponing for quite a long time due to the COVID-19 pandemic. This show is globally available on Netflix with a total of 10 seasons and 236 episodes.
2. Brooklyn Nine-Nine :
The main theme plot is set on the 99th precinct of the Brooklyn borough of the New York city. The story revolves around the life of 7 cops, all of them fighting day and night to make Brooklyn a better place to live. Jake Peralta, one of the main protagonist of the series, a talented and a puzzle solving maniac, but and immature cop who often gets into trouble and also brings the trouble back to the nine-nine. Their story started airing on 2013 and is going on till now with NBC announcing the 8th season to be it’s last and to be aired next year and not this year, which did made the fans sad. Their story is currently available on Netflix and currently consists of a total of 7 seasons and 143 episodes.
3. How I Met Your Mother :
The theme is set on Ted Mosby and his group of friends in New York City’s Manhattan. As a framing device, Ted, in the year 2030, recounts to his son, Luke, and daughter, Penny, the events from 2005 to 2013 that led him to meet their mother. This series has won a lot of awards including the people’s choice awards for favourite Network TV comedy. It’s currently available on Disney+Hotstar with a total of 9 seasons and 208 episodes.
4. The Big Bang Theory :
The show is originally centered on five characters living in Pasadena, California: Leonard and Sheldon, both physicists at Caltech, who share an apartment. Penny, a waitress who lives across the hall and their similarly geeky and socially awkward friends and co-workers, aerospace engineer Howard and astrophysicist Raj. The show basically displays the life of some geeky friends living their life. It is currently available on Netflix with a total of 12 seasons and 279 episodes.
5. The Office :
A mockumentary sitcom TV series depicting the everyday lives of office employees in the Scranton, Pennsylvania. It is an adaptation of the the 2001-2003 BBC series of the same name, being adapted for American TV by Greg Daniels. It aired on NBC from 2005 to 2013, lasting a total of 9 seasons and giving us a total of 201 episodes.
Satyashodhak: the biopic
The wait is over….The most awaited Biopic ‘Satyashodhak’ will be out for the Big screen experience very soon
The biopic of legendary social worker and reformer Mahatma Jyotiba Phule, ‘Satyshodhak’ will be soon available for audience’s viewing. This Biopic will be an aviation in bilingual languages – both in Hindi and in Marathi. Jyotirao Govindrao Phule- is one of the well-known and leading social reformers and activists in the modern history of India. He came as a light of hope for Backward Class people and along with this he was also a great writer, a philosopher with the modern thoughts. He was also the first person to start an Orphanage in India. With the support of his wife Mrs. Savitribai Phule, Jyotibha Phule opened the first school ever for Women in India. This movie Satyashodhak will take you on an inspiring journey of Jyotiba Phule and Savitribai Phule’s life.
With joint efforts of Samata film and P.B. Infra Pvt. Ltd decided to make this movie bilingual – both in Marathi and Hindi language. For the past 3 years, the whole team has given their 100% efforts to make this film more realistic and pure authentic which will connect to people’s hearts. This will be one of the most historic milestones for the entire team who gave their honest efforts for the film.
Talking about the cast, we will be seeing a talented actor Sandeep Kulkarni portraying the character of Mahatma Jyotiba Phule whereas actress Rajashree Deshpande will be seen playing the role of his wife Mrs. Savitribai Phule. The Music is given by none other than Amit Raj. The 80% of the shooting was already done and the remaining one is expected to be completed by May 2021. With the help of great VFX work, you can relive the British era (19th century) in visually stunning manners.
Writer and director Nilesh Jalamkar says, “This film is definitely going to motivate all generations of people but mostly this current generation. And I think everyone will love this film as it is one of the most awaited films of this year.”
Producer Pravin Tayade and Appa Borate said that this one is a huge social responsibility for us to tell the real story of Mahatma Phule to the world and we have tried to give full justice to this film. Producer Pawankumar Kahakkar and Pattebahadur promised that both Hindi and Marathi audiences will love this movie. On the other hand Co-producer Binder Singh, Vishal Wahurwagh, Pratik Bansode mentioned that, the team is sure about this movie fulfilling all your expectations. Samata Films, P.B. Infra Pvt Ltd and the entire team of Satyshodhak are delighted to remember the legend on his 194th Anniversary today.
EDUCATIONAL CRITICS OF TODAY.
BEST AMERICAN SITCOMS
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