Year after year, the gaming industry in India keeps expanding tremendously. This is not surprising that India is estimated to have about Rs 6,200 crore gaming business and it is expected to grow four-fold by Rs 25,000 crore by 2022 as the country has a large percentage of youths with 300 million online gamers.
After the India and China border clashes a huge fall in the number of gamers was seen. As the Indian government banned the PUBG community on Indian premises.
Since then PUBG Corp, which is a unit of Bluehole Games is trying to fit their shoes in India.
So, it may be the happy days for game lovers as the reunion of PlayerUnknowns Battlegrounds (PUBG) can be soon seen with Reliance Jio. It can be a mutually beneficial association dealing with the ban in India and bring the game back online. While PUBG will get hold of one of its largest markets, Reliance will tap into huge potential with the online gaming market in India. According to a report from Sensor Tower, PUBG has more than 175 million installations alone from India which accounts for a quarter of its installation worldwide. This alliance was already witnessed by the world in 2019 when PUBG colliated with Reliance Jio for the launch of PUBG-Lite.
Reliance Jio can be publisher and distributor in India of this popular game, as the immensely popular multiplayer game is trying to lift up the pursued blanket of a ban in Indian markets. PUBG is also looking at the Indian market with a long-term view.
With further processing, current reels are under a ban, and talks of rife between legal experts from both sides are exploring possibilities on how revenue should be split whether it is 50:50 or Jio guarantying PUBG revenues based on a fixed number of users every month to PUBG corporations. Speaking to Microsoft CEO Satya Nadella at ‘Future decoded CEO Summit’ held at Mumbai, Ambani described that he glimpses exponential increases in the gaming sector of India and said, “Gaming will be bigger than music, movies and television shows put together.” Displaying the game capabilities of its Jio Set Top Box Akash Ambani and Isha Ambani, Directors of Reliance said that it will be at par with leading global players globally. It was due to worsening situations Indo-China border massive chunks of Chinese apps, first 57 then 118 has been banned by Indian government. PUBG, however, decided to serve it’s relation with Tencent and announced that it would be working hand in hand with given rules of Ithe Indian government and make the comeback. However, no official statement has yet been given out either by PUBG or Reliance Jio.
Reliance Jio is more than capable of being a gaming publisher, and securing a partnership with PUBG Corp will be among the many feathers in the hat which Mukesh Ambani has won over the past few months, as the country entered and exited the world’s most stringent COVID-19 related lockdown. By the month of May itself, Mukesh Ambani, Asia’s richest man, had lured more than $10 billion of investment for his India-based digital platform business. This included deals with Facebook Inc, Silver Lake and General Atlantic.
It is yet to be seen if the government of India agrees to lift the ban imposed upon PUBG if it secures an Indian publishing and distribution partner in the form of Reliance Jio.